Film industry
Role of the DISTRIBUTOR
Production -> Distribution
- fast moving, strategic, competitive
- Hollywood Studios, Sony, Warner Bros
- Distributors look for films; good films for the right type of audience- film festivals
- They need elements that will attract the audience
- USP - 'the hook' of the film, unique selling point = one line to describe the movie
Genre - what type of film the movie is, must be obvious from trailer or advertisement otherwise it is a crap movie.. Target audience usually between 15-24, family groups > core audience.
Developing a campaign appropriate for the audience. The role of the distributor is to bring films to the market place by; coming up with a good way to advertise and give the public a good insight into the genre of the film.
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